MG Motor's Unveils Windsor EV in India

JSW MG Motor India is excited about its new electric vehicle (EV), the Windsor, and believes it will help shift more car buyers from internal combustion engines (ICE) to EVs.

Currently, MG Motor holds a 20% share of the EV market and thinks the Windsor will push their EV sales past 50%. Right now, MG Motor sells between 1,800 and 2,000 EVs each month, including the Comet and ZS EV models, which make up about 35-40% of their total sales.

They expect this percentage to increase with the launch of the Windsor. The Windsor comes with a new Battery-as-a-Service (BaaS) model, designed to make EVs more affordable.

Buyers can choose to pay for the car’s body and rent the battery instead of buying it upfront. The battery rental is ₹3.5 per kilometer, based on an average use of 1,500 km per month.

The Windsor costs ₹10 lakh, excluding the battery. Renting the battery reduces the car's upfront expense.

MG Motor provides a lifetime battery warranty for the original owner, a 60% buyback assurance after three years or 45,000 kilometers, and one year of complimentary public charging.

To show how cost-effective Windsor is, MG Motor compares it to a ₹9 lakh ICE vehicle, which costs around ₹38,000 per month including fuel and maintenance.

In contrast, the Windsor EV costs about ₹36,250 per month when including EMI and battery rental, making it a more affordable option.

MG Motor will train its employees and dealers to explain the new BaaS model clearly and answer any questions buyers might have.

This launch is part of MG Motor’s plan to increase its EV market share, competing with other companies like Tata Motors, Hyundai, and Maruti Suzuki, which are also expanding their EV options.